Borrow my brain

Ross Fetterolf is an accomplished strategist and storyteller based in Orange County, California. With over 25 years of experience in the healthcare industry, Ross has held strategy roles at leading digital agencies. In 2013, he co-founded SONIC Health, an agency that gained recognition for its original, imaginative, and story-driven approach to healthcare marketing. SONIC was acquired in 2021 by Spectrum Science.

Throughout his career, Ross has collaborated with a wide range of healthcare brands and companies, helping them navigate the complexities of the ever-evolving digital landscape. His unique ability to infuse strategic thinking with a dash of sarcastic humor has become his signature style, making him a sought-after partner for brands seeking to be their best in the competitive healthcare market.

Formed in 2024, Superlative is his foray into the world of strategic consulting and brand building.

Superlative services

Strategic Consulting

Making strategy thoughtful, simple and fun in the form of presentations, workshops and projects.

Storytelling

Helping communicate the story of your brand or company, based on proven Hollywood techniques.

Branding

Building your brand into the best it can be through strategic thinking and ultra classy creative.

Brand experience

Alexion

Allergan

Amgen

Amylin

Baxalta

Edwards Lifesciences

Eli Lilly & Company

Genentech

Gilead

Hikma

Jazz Pharmaceuticals

Jenavalve

Moderna

N-Power Medicine

National Stroke Association

Novartis

Odyssey Therapeutics

Pfizer

PharmaEssentia

Polarean

ResTOR Bio

Sanofi Regeneron

StepUp America

Shire

The Carma Project

Ultragenyx

Zogenix