Borrow my brain
Ross Fetterolf is an accomplished strategist and storyteller based in Orange County, California. With over 25 years of experience in the healthcare industry, Ross has held strategy roles at leading digital agencies. In 2013, he co-founded SONIC Health, an agency that gained recognition for its original, imaginative, and story-driven approach to healthcare marketing. SONIC was acquired in 2021 by Spectrum Science.
Throughout his career, Ross has collaborated with a wide range of healthcare brands and companies, helping them navigate the complexities of the ever-evolving digital landscape. His unique ability to infuse strategic thinking with a dash of sarcastic humor has become his signature style, making him a sought-after partner for brands seeking to be their best in the competitive healthcare market.
Formed in 2024, Superlative is his foray into the world of strategic consulting and brand building.
Superlative services
Strategic Consulting
Making strategy thoughtful, simple and fun in the form of presentations, workshops and projects.
Storytelling
Helping communicate the story of your brand or company, based on proven Hollywood techniques.
Branding
Building your brand into the best it can be through strategic thinking and ultra classy creative.
Brand experience
Alexion
Allergan
Amgen
Amylin
Baxalta
Edwards Lifesciences
Eli Lilly & Company
Genentech
Gilead
Hikma
Jazz Pharmaceuticals
Jenavalve
Moderna
N-Power Medicine
National Stroke Association
Novartis
Odyssey Therapeutics
Pfizer
PharmaEssentia
Polarean
ResTOR Bio
Sanofi Regeneron
StepUp America
Shire
The Carma Project
Ultragenyx
Zogenix