Ross Fetterolf is an accomplished strategist and storyteller based in Orange County, California. With over 25 years of experience in the healthcare industry, Ross has held strategy roles at leading digital agencies. In 2013, he co-founded SONIC Health, an agency that gained recognition for its original, imaginative, and story-driven approach to healthcare marketing. SONIC was acquired in 2021 by Spectrum Science.

Throughout his career, Ross has collaborated with a wide range of healthcare brands and companies, helping them navigate the complexities of the ever-evolving digital landscape. His unique ability to infuse strategic thinking with a dash of sarcastic humor has become his signature style, making him a sought-after partner for brands seeking to be their best in the competitive healthcare market.

Formed in 2024, Superlative is his foray into the world of strategic consulting and brand building.